LEAD CAPTURE UPDATE FROM THE EXPERTS
ARE YOU READY? (JULY 2021)
The time we have been waiting for has arrived! Live events are back and everyone is excited! But wait... I have a question. Are you ready?
Over the past several months we have been working with our clients who saw what was coming. They saw an opportunity to use their down time wisely and fix what was broken, automate what was manual, and get their entire team in the loop and trained on what is new or different. These companies are prepared to capture leads at live, virtual and hybrid events. These companies not only survived the pandemic.... they used their time wisely and will thrive coming out of it.
This past year has been a huge eye opener to exhibitors. As you may know, many exhibitors have gathered together to form advocacy groups, demanding that event organizers "wake up" and start collaborating with them. (See the Vendor Value Manifesto as an example) We believe this position has merit and is long overdue. We should start asking organizers to involve us in their planning and collaborate with us to make events better. We have needs to fulfill to justify our participation and ideas to share that can help organizers if they are willing to listen. We all know that virtual events had a costly learning curve this past year, making many exhibitors hesitant to invest in virtual again. However I will tell you that virtual has jumped leap years ahead with many lessons learned showing promise for hybrid, specifically in industries where CEU's are earned for certification.
Moving forward, we encourage all exhibitors to be advocates for each other. We need to ask event organizers and all of our service providers to play nice with each other and set us up for success. We need to make our jobs easier, not more complex. After all, exhibiting at one event is enough stress let alone dozens or hundreds.
If you are preparing to exhibit this year, I encourage you to start planning now if you haven't. We are anticipating a steady rise in live events from June to December, with a mix of hybrid components as well. Many companies are re-thinking how they will exhibit moving forward with some creative hybrid solutions to expand their reach without breaking the bank or spreading their staff too thin.
Right now I encourage any exhibitor to break down your lead capture processes front to back and get it right. If the entire purpose for exhibiting is to build relationships, capture leads and grow business...lead capture should be your top priority. There is a huge opportunity to attract, engage and capture more leads than ever before if you take it. So take a deep breath and let us know if we can help. We are all in this together and the live events industry is coming back!
Hybrid Lead Capture
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